A very insightful post from one of my favourite bloggers, Liis, on how to get as much out of marketing your own book as you can, by hopping on the Hype Train!
I admit I can be slow at times in figuring things out. Sitting on meetings I am usually quiet to absorb all the information and when asked for opinion I can be reluctant to give one until I am entirely sure I’m not spewing shit just for the sake of speaking and making myself acknowledged. All this introduction is to explain why it has taken me a while to see the obvious, to connect the dots… to arrange my thoughts around the beast that is The Hype Train.
Book readers are consumers just like any other buyer on the market. Good word, and bad, spreads from human to human. For authors, making the hype train roll and pick up speed even before the book is published can be key to success. I have noticed it with some of the books on Goodreads.
I am currently a member of the hype…
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